Sugar Bomb live in Asheville

Experience Sugar Bomb live on July 17th

Sugar Bomb is scheduled to perform at New Belgium Brewing Company in Asheville, North Carolina on July 17, 2026. The band blends elements of indie rock, psychedelic pop, and dream pop, often characterized by layered vocal harmonies, driving rhythms, and atmospheric instrumentation. They are known for their energetic live performances and melodic songwriting.

New Belgium Brewing Company was founded in Fort Collins, Colorado in 1991 by Jeff Lebesch and Kim Jordan. Initially a homebrewing operation, it grew into one of the largest craft breweries in the United States. The Asheville location, opened in 2016, represents an expansion of the company’s operations beyond its Colorado roots. New Belgium is recognized for its commitment to sustainability and employee ownership. The brewery’s aesthetic often incorporates art and music into its public spaces, frequently hosting live musical acts within its facilities. The Asheville brewery features a large taproom and outdoor areas designed to foster a community atmosphere alongside beer production. It utilizes renewable energy sources where possible and actively participates in local environmental initiatives.